Social Media Marketing Specialist

4 weeks ago


Old Bridge, New Jersey, United States NJ Sports Spine & Wellness Full time

We are seeking a talented and creative Content Creator to join our medical practice team at NJ Sports Spine & Wellness. The ideal candidate will have a passion for storytelling through video and an understanding of how to engage audiences across various social media platforms.

Key Responsibilities:

Content Creation: Film and edit high-quality video content within the clinic, including patient interactions with providers, treatments, behind-the-scenes footage, and educational materials. Develop a creative content plan/schedule that aligns with the practice's branding and marketing goals.

Social Media Management: Work closely with the marketing team to create content tailored for various social media platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn. Ensure all content is optimized for each platform, considering format, length, and audience engagement strategies.

Post-Production: Edit raw footage into polished videos, adding graphics, animations, and sound as needed to enhance the final product. Add informative captions that are medically accurate and voiceovers that are informative.

Project Management: Organize and manage multiple video projects simultaneously, ensuring deadlines are met and content is delivered on time. Maintain a library of video content for future use, properly archiving all footage and projects.

Collaboration: Collaborate with healthcare professionals and staff to ensure accurate and respectful representation of medical procedures and patient interactions.

Qualifications:

Proven experience as a videographer, preferably within a healthcare or medical setting. Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar. Strong understanding of social media platforms and video content requirements. Excellent storytelling skills with a keen eye for detail and aesthetics.

Preferred Skills: Knowledge of healthcare terminology and sensitivity to patient privacy. Familiarity with SEO and video optimization strategies. Basic photography skills.



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