Head of Digital Innovation
23 hours ago
Job Description:
Takeda Pharmaceuticals is seeking a highly skilled and experienced professional to lead the development and implementation of our Global Technology and Market (GTM) digital innovation strategy. As the Head of Digital Innovation, you will be responsible for driving future-focused GTM concepts, including horizon 3 ideation and proofs of concept for inside sales, sales representatives, and sales copilot initiatives.
Key Responsibilities:
- Lead the development and implementation of GTM digital strategies, using digital innovation to reshape and enhance the commercialization process.
- Craft and execute visionary go-to-market strategies that incorporate digital advancements to redefine sales and marketing approaches.
- Develop and implement proofs of concept for innovative digital sales tools, such as sales copilot programs, to optimize the salesforce's efficiency and effectiveness.
- Manage the creation of new digital GTM concepts, ensuring they have potential for growth and can be effectively implemented.
- Pilot and scale digital initiatives, like sales copilot and enhanced inside sales models, to increase market penetration and customer engagement.
- Work closely with marketing, sales, IT, and product teams to ensure integrated and seamless deployment of digital GTM innovations.
- Ensure sales and marketing teams are well-equipped with the knowledge and tools required for the adoption of digital innovations in GTM strategies.
- Define and analyze key performance indicators to measure the success and impact of GTM digital innovation initiatives.
- Continuously monitor and respond to evolving market trends, adapting GTM strategies to maintain competitive advantage.
- Communicate effectively with teams and external partners, making sure digital initiatives support Takeda's overall business and meet customer expectations.
- Ensure all digital sales activities adhere to industry standards and drive best practice.
Requirements:
- Bachelor's degree required.
- Strategic thinker with a broad and impactful mindset.
- Over 10 years of experience in the pharmaceutical industry's approach to commercialization, product sales, marketing, and customer engagement.
- Demonstrated significant contributions to P&L management, with proven experience managing large, complex programs within the pharmaceutical industry.
- Exceptional leadership and communication skills.
- Strong ability to work independently and manage multiple priorities in a fast-paced and ambiguous environment.
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