Marketing Automation Specialist
3 weeks ago
Citrix and TIBCO recently merged to create Cloud Software Group, a leading cloud solution provider serving over 100 million users worldwide. As a Marketing Automation Specialist, you will play a pivotal role in leveraging cutting-edge marketing technologies to drive business growth. With a focus on customer experience, data management, and campaign execution, you will be part of an innovative team that values diverse perspectives, technical expertise, and creativity.
Key Responsibilities:
- Take ownership of the marketing automation platform (Oracle Eloqua) and ensure optimal configuration, maintenance, and performance.
- Develop and implement a customer 360 view, leveraging customer data platform capabilities to create a unified customer profile.
- Oversee data collection, integration, and analysis within the marketing technology stack.
- Collaborate with the marketing team to design, execute, and measure multi-channel marketing campaigns.
- Develop and implement automated lead nurturing workflows to improve lead quality and conversion rates.
Requirements:
- Bachelor's degree in Marketing, Computer Science, or related field.
- 5+ years of experience in marketing automation, with deep expertise in Oracle Eloqua.
- Proven experience implementing and managing customer 360 initiatives and CDP platforms.
- Strong understanding of marketing analytics and data visualization tools.
- Experience with HTML, CSS, and JavaScript is a plus.
What We Offer:
- Competitive salary: $120,000 - $180,000 per year.
- Opportunity to work with industry-leading marketing technologies.
- Collaborative and innovative work environment.
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