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Growth and Engagement Director

2 weeks ago

San Francisco, California, United States Jobleads-US Full time
About the Company

Sift is the AI-powered fraud platform securing digital trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, empower more than 700 customers to grow fearlessly.


About the Role

This position bridges the gap between product development and business strategy, working closely with cross-functional teams to create and execute plans that drive awareness, engagement, and adoption of our account security solutions. The ideal candidate will have strong visual and verbal storytelling skills, experience in online fraud detection and prevention, and a passion for driving business growth.


Key Responsibilities
  • Develop and maintain product positioning and messaging that resonates with target buyer personas
  • Partner with product management to understand the value of product features and benefits
  • Create and execute marketing plans that drive awareness, engagement, and product adoption
  • Develop and maintain sales enablement materials, including pitch decks, battlecards, and customer references