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Strategic Data Manager

2 months ago

Reston, Virginia, United States Synergy Interactive Full time

About the Role

We are seeking a highly skilled Strategic Data Manager to join our team at Synergy Interactive. As a key member of our organization, you will play a critical role in driving business growth through data-driven decision making.

Key Responsibilities

  • Strategic Data Leadership
    • Develop and implement a comprehensive analytics strategy that aligns with our company's mission and goals.
    • Lead the development of key performance indicators (KPIs) and metrics to measure business success.
  • Performance Analytics
    • Standardize and monitor KPIs for digital platforms, content, and campaigns.
    • Analyze and report on KPIs to inform business decisions and optimize engagement and user experience.
  • Data-Driven Decision Making
    • Collaborate with cross-functional teams to integrate data into content strategy, product development, and marketing initiatives.
    • Use insights to guide editorial decisions, audience targeting, and platform enhancements.
  • User Segmentation
    • Identify user segmentation models for growth in audience engagement and loyalty.
    • Conduct user surveys, A/B and multivariate tests, and identify trends and opportunities.
  • Collaboration & Reporting
    • Develop an executive dashboard to present findings and recommendations to senior leadership and key stakeholders.
    • Collaborate with teams across the organization to set goals and measurement strategies.
  • Technology & Tools
    • Evaluate and implement advanced analytics tools, technologies, and methodologies to ensure our analytics capabilities remain cutting-edge.
    • Ensure analytics uptime by implementing and monitoring safety mechanisms.

Requirements

  • Bachelor's degree in a related field.
  • 5+ years in digital analytics, preferably in the media or publishing industry.
  • Experience presenting analytics findings to non-technical stakeholders.
  • Expert knowledge of GA4, Looker Studio, and Google Big Query or SQL.
  • Proficiency in Google Tag Manager, Google Search Console, Core Web Vital Metrics, and Google Ads.
  • Experience with Sailthru or similar EMS, and Supermetrics or equivalent data tools.
  • Understanding of social media analytics (Facebook, LinkedIn, Instagram, X, etc.).
  • Strong analytical and problem-solving skills, with proficiency in statistics and probability.
  • Excellent communication and interpersonal abilities, with the ability to work in a fast-paced, dynamic environment.