Associate Brand Manager

4 weeks ago

Chicago, Illinois, United States Constellation Brands Full time
Job Title: Associate Brand Manager

Constellation Brands is seeking a highly motivated and experienced Associate Brand Manager to join our team in Chicago, Illinois. As a key member of our marketing team, you will be responsible for assisting in the development and execution of brand strategies and plans to drive profitable growth of our beer division portfolio.

Key Responsibilities:
  • Assist in the development and implementation of short and long-term marketing objectives and strategies.
  • Collaborate with the Brand Manager and Consumer Insights team to develop brand positioning and consumer targets.
  • Participate in the creative development process and support the execution of all national and local advertising campaigns across all channels.
  • Lead day-to-day brand budget management, responsible for maintaining budgets and forecasts monthly.
  • Lead brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure the brand is tracking against goals.
  • Assist the Brand Manager and Media Planning team in the development of all media plans and initiatives, both on national and regional/local levels.
  • Assist the Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail.
  • Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of assigned event marketing programming, which includes sponsored events, charitable donations, trade-related functions, etc.
  • Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets.
  • Utilize competitive, category, consumer, shopper, and retailer insights to further validate and optimize concepts that will drive growth volume and meet objectives.
  • Lead cross-functional teams of R&D, Packaging, and Regulatory to deliver product and packaging renovations and optimization.
Requirements:
  • Bachelor's degree in a relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG industry.
  • Exceptional organization and project management skills.
  • Strong writing, presentation, and verbal communication skills.
  • Strong commercial and financial acumen.
  • Demonstrated skill in leading strong cross-functional teams; experience managing agency partners.
  • Demonstrates a genuine desire and passion for the alcohol industry.
  • Bilingual (Spanish) speaking and cultural knowledge.
Preferred Qualifications:
  • MBA and 1-2 years of brand management experience preferred.
  • Experience working with 3rd-party data sources (IRI, Nielsen).
  • Beverage alcohol-related experience a plus.
Work Environment:
  • Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • Travel

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