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Technical Marketing Analyst

2 months ago

Palm Beach, Florida, United States Zendrop Full time
{"title": "Technical Marketing Analyst", "description": "About Zendrop

We're an innovative tech-enabled solution that helps online sellers succeed while minimizing their effort.

We're seeking a skilled Technical Marketing Analyst to join our team and help us optimize our tracking systems and provide insights using Google Tag Manager, Google Analytics, Microsoft Clarity, Facebook Tracking, and BI tools.

Key Responsibilities
  • Implement and troubleshoot tags for accurate data collection using Google Tag Manager.
  • Monitor traffic, conversion rates, and user behavior, providing actionable insights with Google Analytics.
  • Use heatmaps and session recordings to improve user experience with Microsoft Clarity.
  • Manage Facebook pixel and track user interactions across campaigns for performance analysis.
  • Develop queries to extract data and create BI dashboards for real-time reporting.
  • Synthesize data from various platforms into actionable reports to optimize marketing efforts.
Qualifications
  • Bachelor's degree in Marketing, Analytics, or related field.
  • Experience with Google Tag Manager, Google Analytics, Microsoft Clarity, Facebook Tracking, and BI tools.
  • Proficiency in SQL and querying databases.
  • Strong communication skills to deliver data-driven recommendations.
Benefits
  • Unlimited PTO
  • Competitive salary and benefits package including paid Medical, Dental, and Vision benefits
  • Career development and growth opportunities
  • A collaborative and inclusive work environment
  • Opportunity to shape and grow a dynamic startup
Location

This is a hybrid role based in West Palm Beach.

The Interview Process
  • 10min intro conversation with our HR Coordinator
  • 30min conversation with our Strategic Finance Manager
  • 30min conversation with our CMO
", "lang_code": "en"}