Commercial Insights Analyst

Job Title: Commercial Analyst

Department: Commercial Departments

Reports to: Vice President of Marketing

We are looking for a dedicated Commercial Analyst to contribute to the evaluation of our marketing, revenue, and sales initiatives. This role will play a crucial part in leading marketing assessments and creating various revenue forecasting and pacing tools. The successful candidate will provide recommendations and implement commercial strategies based on comprehensive analysis to effectively address the resort's commercial requirements. Regular on-site presence is necessary for this position.

Key Responsibilities:

• Generate timely, actionable reports focused on commercial segments: marketing, revenue, and sales.
• Execute database segmentation tailored to business needs for both digital and traditional marketing campaigns.
• Develop forecasting and pacing tools to enhance overall resort revenues.
• Analyze reports to formulate data-driven recommendations.
• Collaborate with the commercial team to devise data-informed strategies.

Advanced Responsibilities:

• Lead the analytical efforts of the commercial team and become the primary resource on property.
• Partner with the commercial team to continually enhance property revenues, including e-commerce optimization, forecasting, and pacing analysis.
• Establish conversion tracking for e-commerce initiatives.
• Adhere to budgetary guidelines.
• Work collaboratively with external agencies and third-party vendors as necessary.

Essential Personal Qualifications:

• Demonstrated marketing analysis expertise and experience in evaluating resort revenues, including but not limited to, waterparks, ski operations, mountain adventures, lodging, and group sales.
• Proven project management capabilities and experience.
• Thrives in a competitive environment that recognizes both individual and team achievements.
• Exceptional communication skills (both verbal and written) are required.
• Proficiency in Microsoft applications is essential.
• Familiarity with Google Analytics (GA4) is preferred.
• Strong understanding of Acoustic or SQL for data segmentation.
• Flexibility in work schedule is necessary.
• Must be innovative yet analytical; a thoughtful communicator who embraces challenges.
• Must be adaptable and a self-starter who enjoys collaborating with diverse groups.

This job description serves as a general outline of the responsibilities and duties associated with this position and may be subject to modifications by Camelback Lodge at any time. Responsibilities are intended as guidelines only and the job is not strictly limited to these specifications.

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