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Social Media Optimization Specialist

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Jersey City, New Jersey, United States American Wagering Full time
Job Overview

As a Paid Social Manager, you will play a critical role in driving the success of our Performance Marketing Division. You will be responsible for developing and executing paid social marketing strategies that drive customer value and retention.

Key Responsibilities:
  • Develop and execute paid social marketing strategies to achieve business objectives.
  • Collaborate with cross-functional teams to ensure alignment and effective execution.
  • Analyze and optimize paid social marketing campaigns to improve performance.
  • Presentation of social marketing initiatives, research findings, and campaign results to senior leadership.
Requirements:
  • Proven experience in paid social marketing, including campaign development, execution, and optimization.
  • Strong analytical and problem-solving skills, with ability to collect and analyze data to inform decision-making.
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.