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Content Campaign Strategist

2 months ago

New York County New York, United States PubW Full time

Job Overview
The Content Campaign Strategist plays a pivotal role in orchestrating the daily operations of influencer marketing initiatives, reporting directly to a Supervisor and collaborating closely with an Associate.

Key Responsibilities
- Act as a bridge between the Strategy and Digital Investment teams to develop custom content, experiential, and social influencer marketing strategies.
- Provide assistance in the brainstorming, management, and feedback processes for custom content and campaigns, promoting innovative and socially-driven initiatives for PubW.
- Collaborate directly with clients and external creators/agencies to assist in the development of RFPs and partner consideration sets.
- Oversee the issuance and evaluation of RFPs, analyzing various proposals from agencies to craft a comprehensive influencer strategy.
- Review detailed campaign metrics and effectiveness, working alongside the Social team to devise and synchronize marketing strategies across multiple channels.
- Aid in the creation of tactical and wrap-up presentations for campaigns, compiling mid-campaign data for thorough review and optimization.
- Interpret and present data to create compelling narratives and recommendations.

Partnership Development
- Support the management of strategic partnerships and daily operations.
- Collaborate with the PubW content team to achieve long-term growth objectives with partners.
- Conduct outreach to both new and existing partners.

Execution
- Assist in the formulation and execution of campaigns, activations, and initiatives.
- Support the management of influencer and content campaigns, including strategic recommendations, contracting, content development oversight, quality assurance, compliance with FTC regulations, performance monitoring, and reporting.

Legal & Business Affairs
- Liaise with PubW teams and vendors to draft and manage all Statements of Work (SOWs) and agreements.
- Support the review of custom content for PubW, ensuring overall compliance with established guidelines.