Media Campaign Manager

3 weeks ago


Westwood, Massachusetts, United States Citizens Full time

Media Campaign Manager Role Overview

Citizens is seeking a skilled Media Campaign Manager to join our in-house media team. This role will be responsible for the management of upper funnel media campaigns, reporting to the VP, Media Manager and working closely with our external media agencies.

Key Responsibilities

  • Plan, develop, implement and optimize mass media campaigns
  • Interpret marketing briefs, translating them into impactful integrated strategies across media channels
  • Lead channel recommendations, including approval of buys, campaign monitoring, and guiding media optimizations
  • Represent media channel efforts internally, working closely with Marketing, Creative, Digital, Social, and Analytics teams
  • Manage campaigns to ensure they deliver on time, on budget and on target

Requirements

  • 6-8 years of experience in an agency and/or corporate environment with record of success in media management and an established understanding of the wider communications landscape
  • Experience planning and buying media channels such as Broadcast TV and Radio, OOH, social, digital video, streaming TV and audio, podcasts, etc. Familiarity with programmatic buying
  • Experience managing a budget and working with finance for accurate, timely reporting
  • Excellent interpersonal, project management, and communication skills, with advanced skills in presentation writing/PowerPoint and excel

Why Work for Citizens

Citizens is a customer-centric company built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.



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