Digital Marketing Strategist

Surya Inc. is a forward-thinking home furnishings company catering to diverse lifestyles. Our curated collection of design-forward furniture, rugs, textiles, lighting, wall decor, and accents are available worldwide through leading retailers, interior designers, and online stores. The Surya Inc. family of brands includes Surya, Global Views, Mitchell Gold + Bob Williams, Livabliss, and RST Brands.

Surya is seeking an experienced digital marketing expert to develop, implement, and track digital campaigns across multiple channels, with a focus on email marketing through Pardot. The ideal candidate will be an innovative thinker with a knack for data-driven insight who will bring new ideas and subject matter expertise to maximize marketing ROI.

• Develop, execute, and optimize programs to expand brand awareness, increase sales pipeline, and drive revenue using a variety of digital marketing techniques.
• Oversee the strategic operation of Pardot, including building and supporting standard programs such as email communications, lead capture, lead scoring, and nurturing.
• Create targeted high-quality marketing content, including email templates, landing pages, and website content.
• Manage content calendars and define standards for maximizing content success on all channels, including new ways to repurpose content to improve the customer journey.
• Build reports and dashboards to communicate digital marketing key performance indicators, and make recommendations for improvement, optimization of content, mix, frequency, etc.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience with email marketing (B2B preferred).
• Pardot/Marketing Cloud Account Engagement experience required.
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with account-based marketing or executing customer journeys.
• Strong organizational and project management skills and the ability to juggle multiple marketing priorities and initiatives.
• Proven ability to use data to optimize campaign performance and inform future strategies.