Experienced Digital Advertising Specialist

3 weeks ago


Beverly Hills, California, United States Innovative Metrics Full time

**About the Role:**

We are looking for an experienced Digital Marketing Manager to join our team in Beverly Hills. The successful candidate will be responsible for creating and managing all digital marketing campaigns to generate leads, sales, or signups for various online products or services.

The ideal candidate must have experience leading and managing digital advertising campaigns for direct response in lead generation, signups, or sales.

**Responsibilities and Requirements:**

  • Create and strategize – Develop a comprehensive digital marketing strategy to generate traffic and convert leads, sales, or signups from various online properties.
  • Measure – Report on the performance of digital marketing campaigns and compare to the goals required. Conduct testing on digital marketing strategies to ensure success and scale.
  • Optimize and iterate – Strategize to generate scale at the lowest cost possible.
  • Must have experience buying media on a CPC, CPM, CPA/CPL basis.
  • Must have working direct response experience using some or all of the following channels: CPM/CPA Email, Display, DSP using open exchange and/or PMP deals, Native, Google/Bing, 3rd party ad networks, social, direct publisher partnership, and ability to find new avenues to generate traffic.

**Estimated Salary Range:** $60,000 - $300,000+ per year with strong performance bonuses.



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