Product Director

2 weeks ago


Mocksville, North Carolina, United States Genesis Products Full time

About the Role

The Product Manager at Genesis Products is responsible for driving the strategy, roadmap, and feature definition for our products and/or product lines. As the champion of a product, you will lead cross-functional teams from conception through to launch, requiring strong thought leadership and communication skills.

Key Responsibilities

  • Manage the product lifecycle from concept to end-of-life, including design, prototypes, testing, forecasting, cost management, and day-to-day support.
  • Develop and execute post-launch commercialization plans, working closely with sales to ensure successful adoption of new products.
  • Recommend product specifications and requirements, and lead the marketing development effort to bring new products from conceptual stages through product life cycles.
  • Collaborate with internal groups such as sales, engineering, marketing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
  • Conduct margin analysis, industry/market research, and in-life performance measurement to determine product demand, positioning, viability, and profitability.
  • Build and maintain long-term relationships with key strategic customers.
  • Manage day-to-day progress of product development for product lines.
  • Provide technical expertise and training to other departments in support of product development.
  • Take full P&L responsibility for their Product Lines.
  • Travel 40-50%.


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