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Lead Product Marketing Strategist

2 months ago

Caledonia, Michigan, United States MarketLab Full time

The Lead Product Marketing Strategist will be instrumental in enhancing the performance across 2-3 product segments by crafting and implementing impactful downstream marketing initiatives and market entry strategies. This position requires close collaboration with product development teams, creative content specialists, and sales personnel to ensure cohesive efforts and achieve organizational objectives.

Marketing Strategy Formulation: Take charge of creating comprehensive marketing strategies for 2-3 product segments, partnering with product teams to grasp the distinctive attributes, advantages, value propositions, and target demographics of each offering.

Market Entry Strategy: Work alongside product teams to devise and oversee effective market entry strategies for new product introductions, guaranteeing a smooth transition of products into the marketplace.

Customer Insights: Develop marketing campaigns that reflect a profound understanding of customer needs and effectively articulate the value propositions linked to the products in your segments.

Market Analysis: Conduct competitive analysis and comprehend customer workflows and dynamics to inform marketing decisions.

Marketing Implementation: Execute all marketing initiatives to support the market entry and marketing strategies, employing a multi-channel, integrated marketing approach across various platforms.

Performance Optimization: Utilize expertise in refining the marketing funnel to pinpoint areas for enhancement and implement tactics to boost conversions and revenue growth.

Evaluation of Marketing Requests: Assess incoming marketing requests from product or sales teams, determining their alignment with the strategic marketing framework and advising on execution.

Sales Support: Recognize the requirements of the sales team and create essential materials, including sales tools, presentations, and training resources, to empower them for effective B2B and distributor interactions.

Performance Monitoring and Reporting: Set benchmarks and tracking systems to evaluate marketing effectiveness and communicate results to stakeholders, offering insights and recommendations for enhancement.

Collaboration with Creative Teams: Partner closely with the content and creative teams, acting as the primary liaison to brief marketing requests and ensure the timely provision of high-quality marketing materials.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • A minimum of 5 years of experience in a product marketing capacity collaborating directly with product management teams.
  • Experience with healthcare distributors or medical supply manufacturers is preferred.
  • A well-rounded marketing skill set with a solid grasp of various marketing channels.
  • Demonstrated success in developing and executing effective marketing strategies and market entry plans.
  • Strong analytical capabilities to track and interpret marketing performance metrics.
  • Exceptional communication and presentation skills to effectively share marketing strategies with cross-functional teams.
  • Ability to work autonomously and manage multiple projects concurrently.
  • A collaborative team player with the ability to influence cross-functional teams.
  • Creative problem-solving skills with a customer-focused approach.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.