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Senior Vice President of Marketing and Communications

2 months ago

Danville, Pennsylvania, United States HARTZ Search Full time

Senior Vice President of Marketing and Communications

Company: HARTZ Search

Location: Hybrid

Overview:

HARTZ Search is seeking a dynamic and experienced Senior Vice President of Marketing and Communications to lead our client's marketing and communications strategies. This role is pivotal in driving the organization's mission through innovative marketing initiatives and effective communication.

Key Responsibilities:

  • Lead and develop a high-performing marketing and communications team to achieve strategic objectives and key performance indicators.
  • Foster collaboration across departments to enhance patient and member experiences, strengthening engagement and loyalty.
  • Translate operational strategies into actionable marketing and communication goals, ensuring measurable performance standards.
  • Establish key performance indicators in partnership with senior leadership, maintaining accountability for departmental goals and return on investment.
  • Collaborate with organizational leaders to create cohesive marketing and communication plans that align with overall success metrics.
  • Manage the annual budget for the marketing and communications department, ensuring appropriate funding for all initiatives.
  • Utilize data analytics and market insights to inform the development and execution of marketing strategies.
  • Oversee a comprehensive digital engagement strategy, optimizing the marketing technology stack for enhanced consumer interaction.
  • Develop and implement brand strategies to elevate brand positioning and awareness across targeted markets.
  • Ensure consistency in brand messaging and protect brand integrity through effective management of brand standards.
  • Translate market insights into strategic recommendations to enhance market differentiation and drive growth.
  • Implement content strategies to effectively reach diverse audiences through various communication channels.
  • Establish strategic priorities that focus on operational excellence and accessibility.
  • Align brand messaging with organizational products to create a unified communication strategy.
  • Position the organization as a leader in health communication, enhancing visibility and reputation.
  • Develop and execute a crisis communication plan to safeguard the organization's reputation during challenging times.
  • Enhance internal communications to boost employee engagement and understanding of strategic goals.

Qualifications:

  • Bachelor's degree in a relevant field is required.
  • Master's degree in a related discipline is preferred.
  • A minimum of 10 years of marketing experience, particularly in the healthcare and health insurance sectors.
  • At least 10 years of leadership experience in a similar role.

This position offers a unique opportunity to shape the marketing and communications landscape within a leading organization, driving impactful initiatives that resonate with diverse audiences.