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Media Director

2 months ago

Columbus Ohio, United States Fahlgren Mortine Full time
Job Title: Media Connections Director

We are seeking an experienced Media Connections Director to lead our client relationships and develop strategic recommendations for connecting brands to their audiences.

Key Responsibilities:
  • Lead client relationships in partnership with engagement and creative teams to develop strategic recommendations for connecting a brand to its audience(s) and negotiating buying efforts across multiple channels.
  • Develop strategies and tactics for paid media campaigns across channels including digital and traditional media.
  • Work closely with Media Connections team members to move projects from initiation to completion effectively and efficiently to deliver successful client campaigns.
  • Understand the integrated relationship among advertising, branding, creative, digital, media planning and buying, public relations, and research employees.
  • Pursue innovative solutions for solving client needs.
  • Provide thought leadership and education to both clients and internal audiences.
  • Utilize research tools to provide consumer and competitive insight and recommendations.
  • Ensure fiscal accuracy of all media buys.
  • Actively follow and apply learnings from the digital and social marketing industry, digital marketing best practices, and associated behaviors both to consumers and B2B customers.
  • Accurately produce, optimize, and maintain multi-channel programs.
  • Own accountability to ensure campaigns are achieving established performance metrics.
  • Provide key insights based on campaign data.
  • Identify anomalies, meaningful data events, and trends for further analysis.
Qualifications:
  • 10 years of relevant media experience.
  • Proven experience in developing results-based integrated media campaigns.
  • Strong multi-channel understanding and experience are critical.
  • Inclusive of all forms of digital, emerging, and traditional media.
  • Demonstrated drive and passion for uncovering and identifying connection points – no matter the medium.
  • Uses a creative approach to solving marketing challenges.
  • Demonstrates collaborative behavior and ability to maintain productive and effective working relationships with Engagement, Planning, and Creative teams.
  • Ability to manage others and will have the skills required for effective communication and delegation of tasks.
  • Excellent presentation skills.
  • Ability to take initiative and assume responsibility, consistently meet tight deadlines, and handle multiple projects simultaneously.
  • Strong organization and communication skills.
  • Experience with negotiating and buying traditional and emerging media.
  • Desire to understand and provide insights from campaign data.
  • Experience managing multiple projects and prioritizing.
  • Strong computer skills (Microsoft Office).
  • Extremely organized and detail-oriented.
  • BS/BA Strategic Communications, Marketing, Media Studies Communications, or related fields.

Fahlgren Mortine is an Equal Opportunity Employer.