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Director of Brand Strategy and Communications

2 weeks ago

Washington, Washington, D.C., United States Equipment Leasing and Finance Association Full time
Role Overview

The Equipment Leasing & Finance Association (ELFA) seeks a seasoned communications professional to serve as the Vice President, Communications and Marketing. Reporting directly to the Chief Operating Officer & Corporate Secretary, this key leadership position is responsible for elevating ELFA's brand awareness, engaging members, and positioning the association as a thought leader in the equipment finance industry.

About Us
Equipment Leasing & Finance Association (ELFA) is the trade association representing financial services companies and manufacturers in the $1.3 trillion U.S. equipment finance sector. Our mission is to promote and advocate for the industry while providing our members with tools and resources to succeed.

Key Responsibilities:
  • Develop and execute a forward-thinking communications and marketing strategy aligned with ELFA's mission and organizational priorities.
  • Champion the ELFA brand, ensuring consistent and compelling messaging and visuals across all platforms to strengthen the organization's identity.
  • Identify emerging trends, technologies, and best practices to position ELFA as a leader in communications and marketing innovation.

Requirements:
* 10+ years of experience in communications, including strategy development and brand management
* Strong leadership skills, including the ability to delegate, coach, and manage projects in a small-staff environment
* Track record of building strong relationships with industry journalists, stakeholders, and media
* Experience in financial services is highly desirable

Benefits:
Hybrid work environment: in-office 2 days per week
Comprehensive benefits package, including 100% employer-covered healthcare premium, parental leave, professional development stipend, 401(k) matching, cell phone stipend, paid time off, and more.