Digital Advertising Strategist

4 weeks ago

Lewis Center, Ohio, United States Hybrid Digital Full time
Job Title: PPC (Pay Per Click) Specialist

Hybrid Digital is an eCommerce apparel company seeking an experienced PPC Specialist to oversee and optimize our paid product advertising campaigns across major e-commerce platforms, including Amazon, Walmart, and Target+.

Key Responsibilities:
  • Develop and execute comprehensive paid media strategies to drive product visibility, traffic, and sales on Amazon, Walmart, and Target+.
  • Oversee the creation, execution, and optimization of pay-per-click (PPC) ads, ensuring alignment with business objectives and budget constraints.
  • Monitor and analyze campaign performance data, providing actionable insights and recommendations to improve ROI and achieve KPIs.
  • Stay current with the latest advertising tools, trends, and best practices on Amazon, Walmart, and Target+, leveraging this knowledge to enhance campaign effectiveness.
  • Work closely with cross-functional teams, including product management, account management, sales, and creative, to ensure cohesive and effective advertising strategies.
  • Manage relationships with external vendors and agencies, ensuring high-quality service and optimal performance.
  • Prepare and present regular performance reports to senior management, highlighting key metrics, successes, and areas for improvement.
  • Develop and manage advertising budgets, ensuring efficient allocation of resources to maximize impact.
Requirements:
  • Minimum of 2 years of experience in e-commerce ads management, with a strong focus on Amazon, Walmart, and Target+ advertising platforms.
  • Proficiency in platform-specific ad tools (e.g., Amazon Advertising Console, Walmart Connect, Target Media Network) and analytics software.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions.
  • Excellent verbal and written communication skills, with the ability to articulate strategies and results to diverse audiences.
  • Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and strategies.
  • Bachelor's Degree in Marketing, Business, or a related field. Advanced degree or relevant certifications are a plus.

Hybrid Digital is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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