Fitness Leadership Director
1 month ago
Unlock Your Potential with a Career at Equinox
About UsWe are a high-growth collective of the world's most influential lifestyle brands, dedicated to maximizing life through our unique experiences and services.
Our portfolio includes Equinox, Blink, Pure Yoga, SoulCycle, Equinox Hotels, and Equinox Media – all recognized for inspiring and motivating members and employees to achieve their goals.
Job OverviewThe Personal Training Manager (PTM) is a key leadership role responsible for driving business growth and delivering exceptional member experiences in our state-of-the-art fitness clubs.
This dynamic leader will create and support a positive team culture, drive operational excellence, and manage a team of high-performing trainers to deliver results-driven fitness solutions to our discerning clients.
Key Responsibilities- Business Leadership:
- Lead the business management of trainers, including PDMs, projections, calendar management, lead and client communication, and oversight of complimentary services delivery
- Conduct regular business management meetings to support trainer development and goal achievement
- Establish clear targets, follow up, provide feedback, and support progress to ensure accountability and success
- Collaborate with Membership Advisors for PT Sales takeovers
- Operational Management:
- Lead New Hire Onboarding, focusing on operational and sales components
- Provide PT business and sales coaching to trainers
- Utilize scheduling tools to create floor schedules and manage team service delivery
- Generate PT Sales leads, schedule lead generation activities, and support trainer development
- Set goals for in-club special events and execute follow-up activities
- Host monthly PT department forums to promote team engagement and knowledge sharing
- Implement and execute operational SOPs, including administrative duties related to client outreach and staff accountabilities
- KPI Management:
- Achieve monthly and annual department financial goals
- Proactively address business trends in fitness assessment conversions, client attrition, and training frequency
- Performance manage all trainers and coaches
- Client Relationship Management:
- Communicate with potential leads and clients
- Manage client pipelines, including new members
- Clearly outline pipeline responsibilities in partnership with secondary Manager on staff (where applicable)
- Schedule new member assessments, including Tier X Assessments where offered
- Demonstrate ability to drive financial performance
- Exhibit sales skills with a focus on attracting new clients and retention
- Strong business acumen and leadership capability
- Create a positive team culture with adherence to brand standards
- Possess collaborative social skills and desire to interact with members, clients, and staff
- Ability to manage high volumes of inbound communication and react in a timely manner
- Strong technical skills and ability to hire, train, and direct staff who match the brand
- Excellent written and oral communication skills
- Enthusiasm and passion for the fitness industry
- Demonstrated ability for successful team leadership
- Exercise Science or Sports Management Degree preferred. Current national certification, CPR/AED, First Aid
Equinox offers a competitive salary of $64,350, plus the opportunity to earn bonus and commissions by conducting sessions.
We also provide a range of benefits, including complimentary club membership, perks, and incentives with our products and services.
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