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Head of Player Engagement
2 months ago
ABOUT ACCEL ENTERTAINMENT
Accel Entertainment collaborates with local business proprietors to enhance their operational success. We offer regulated electronic gaming machines and amusement devices within tailored, welcoming environments, supported by exceptional service, marketing strategies, and dedicated relationship management to continually boost business outcomes. As the largest distributed gaming operator, we are deeply committed to the success of our local business partners.
POSITION SUMMARY
The Director of Customer Loyalty Programs will craft and oversee strategies for player loyalty initiatives that provide unparalleled experiences for our members. This pivotal role involves managing the development and execution of all facets of the player loyalty marketing program. You will be tasked with formulating, implementing, and refining comprehensive loyalty strategies aimed at enhancing customer retention and driving revenue growth.
KEY RESPONSIBILITIES
- Foster customer loyalty through the creation and execution of our player rewards initiative.
- Develop and lead strategies for membership loyalty programs that deliver exceptional experiences for players.
- Oversee the design, implementation, and ongoing enhancement of loyalty initiatives, including rewards programs, promotional activities, and personalized offers.
- Formulate a comprehensive marketing strategy and framework for the player rewards loyalty program, emphasizing retention, usage, and personalization.
- Design and implement effective retention strategies to sustain player activity and engagement.
- Establish success metrics for the program, including ROI, new member acquisition, engagement, retention, and customer lifetime value.
- Leverage data analytics to assess program performance, identify trends, and make informed decisions to boost player engagement and satisfaction.
- Educate and influence leadership on the significance of the membership loyalty program and the opportunities presented by consumer purchasing behaviors.
- Collaborate with field teams to develop and continuously update training materials that support loyalty objectives.
- Build player loyalty across multiple states while understanding the regulatory landscape in each jurisdiction.
QUALIFICATIONS
- 10+ years of experience in customer loyalty and marketing, with a focus on developing and managing loyalty programs.
- In-depth knowledge and experience in customer loyalty and marketing, coupled with a passion for crafting and executing strategies to enhance customer retention and engagement.
- Experience in managing loyalty program budgets and familiarity with marketing automation tools and software is essential.
- Awareness of market trends in various regions.
- Strong analytical and problem-solving skills to create processes that enhance customer satisfaction.
- Understanding of the gaming industry and its regulations is advantageous.
The above description is intended to convey the general content of, and requirements for, the performance of this role. It is not to be interpreted as an exhaustive statement of duties, responsibilities, or physical requirements. Management retains the right to assign or reassign duties and responsibilities as necessary.
