Category Strategist

4 days ago

Irvine, California, United States Razer Full time
Job Title: Category Manager

Join Razer, a global leader in gaming technology, and embark on a mission to revolutionize the gaming industry. As a Category Manager, you will play a crucial role in driving market share through innovative marketing and demand generation strategies.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans to achieve sales and profit growth objectives for assigned products.
  • Collaborate with regional and global marketing teams, sales, and business unit teams to define regional marketing and merchandising plans.
  • Evangelize the category by training, educating, and informing the PR/Sales/Marketing Team.
  • Coordinate and drive execution of category marketing initiatives and business requirements within the regional marketing team.
  • Prepare and present key account sales presentations to retail accounts and end-user customers.
  • Plan, coordinate, and attend industry and regional sales events representing the product portfolio.
  • Collaborate on game-changing marketing campaigns to drive awareness and demand for products through our partner's online sites and physical stores.
  • Execute impactful product launch plans that grow Razer's share of the TAM.
  • Implement promotion plans and strategies based on sales, partner capabilities, and market data analysis.
  • Develop and present quarterly regional execution plans in conjunction with supporting teams.
  • Work with the sales team to define and develop account-specific marketing plans and support across various channels.
  • Provide regular competitive product and market analysis with US market share tracking, reporting & analysis.
Requirements:
  • 3-5 years of category management experience or a combination of sales and marketing experience in the category presented or consumer computer electronic hardware and accessories.
  • PC Gamer and/or experience with Esports.
  • Must have experience pitching/launching/selling through products in retail and e-commerce and an established record of meeting or exceeding goals.
  • Strong project management skills.
Salary Range:

$80,000 - $134,713 per annum. Disclaimer: Exact compensation may vary based on skills, experience, and location.

  • Marketing Strategist

    2 days ago

    Irvine, California, United States University Of California Irvine Full time

    Job SummaryWe are seeking a highly skilled Marketing Strategist to join our team at the University of California, Irvine. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to meet organizational objectives.Key Responsibilities:Develop and implement marketing strategies to meet organizational...

  • Global Sourcing Strategist

    1 hour ago

    Irvine, California, United States Vista Outdoor Inc. Full time

    Job SummaryWe are seeking a seasoned Sr. Global Sourcing Manager to drive strategic sourcing initiatives and foster cross-functional collaboration. This role will be responsible for developing and executing global sourcing strategies to improve service, quality, and total cost of ownership across a global spend portfolio.Key ResponsibilitiesDevelop and...

  • Marketing Strategist, International

    5 days ago

    Irvine, California, United States Estee Lauder Companies Full time

    Job SummaryThe Assistant Manager, International Marketing will be responsible for developing and implementing effective marketing strategies to drive profitable brand growth in key international markets. This role will collaborate closely with Global brand functions, ELC Regional teams, and select Retailers to achieve business objectives.Key...

  • Digital Content Strategist

    3 weeks ago

    Irvine, California, United States Fox Racing Full time

    Senior Digital Content ManagerRevelyst, a leading Outdoor Products company at Vista Outdoor, is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue innovation and redefine what is humanly possible in the outdoors.We are...