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Social Media Marketing Specialist
2 months ago
About the Role:
Snoqualmie Casino is seeking a highly skilled Social Media and Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing social media strategies to engage our online community and promote our brand.
Key Responsibilities:
- Manage and optimize content across our social media channels, including Facebook, Instagram, X, YouTube, LinkedIn, and others as needed.
- Develop and implement organic and paid social media strategies for Snoqualmie Casino, Crescent Market, and other Tribal enterprises, aligning with business objectives.
- Attend casino events, including evening and weekends, to engage digital audiences through live social media, Q&As, and real-time updates.
- Oversee online reputation across platforms such as Google Reviews, Yelp, Glassdoor, and social media, escalating feedback as necessary and ensuring a positive brand image.
- Identify and leverage strategic opportunities to achieve growth goals and engage with key audiences, enhancing brand presence and loyalty.
- Develop a monthly content calendar aligned with business objectives and regularly provide analytics and reports to track social media performance and ROI.
- Produce engaging multimedia content, including video, photography, and graphics, tailored to the unique standards of each social media platform.
- Coordinate social media contests, giveaways, and promotional ticket allocation, ensuring compliance with official rules.
- Communicate with other departments to produce effective social media marketing and promotion for specific products, services, and events.
- Actively assist with and contribute to a wide range of marketing initiatives, including but not limited to promotions, giveaways, event marketing, creative design efforts, and monitoring digital performance metrics.
- Provide oversight and supervision of event staff during marketing-related events; oversee outside vendors when applicable.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field. An additional two (2) years of applicable experience may be considered in lieu of education.
- Two (2) years of full-time social media management or digital marketing experience.
Preferred Qualifications:
- Casino, Gaming, or Hospitality Experience: Familiarity with the casino, gaming, or hospitality industry, with a strong understanding of typical products, services, and customer demographics.
- Event Promotion Expertise: Experience promoting hotel and casino events, including live shots, gaming tournaments, and special guest appearances, through social media.
- Customer Service and Reputation Management: Proven background in online customer service and reputation management, with the ability to resolve customer issues effectively and in real-time via social media.
About Snoqualmie Casino:
Snoqualmie Casino is a premier entertainment destination in the Pacific Northwest, offering a wide range of gaming options, dining experiences, and live entertainment. We are committed to providing exceptional customer service and creating a welcoming environment for our guests.
Why Join Our Team:
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and creative individual who is passionate about social media and marketing, we encourage you to apply for this exciting opportunity.
