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Medical Liaison Specialist
2 months ago
We are seeking a highly skilled Medical Liaison to join our team at Mount Alverna Village. As a Clinical Marketing Liaison, you will play a vital role in facilitating sound and rapid admissions decisions to our skilled nursing facility.
Key Responsibilities- Perform pre-admission assessments in various healthcare settings to identify potential admissions.
- Strengthen relationships with prospects, family members, influencers, and referral sources through education, solution-providing, and trust-building.
- Qualify prospects from clinical, situational, and financial perspectives and apply strategic tactics to convert them into admissions.
- Actively promote our organization to maintain a positive reputation within the medical community and general community.
- Identify new programs and services to meet changing market needs.
- Reach and sustain targeted SNF occupancy goals through corresponding activities.
- Build relationships with case managers, discharge planners, social workers, key clinicians, surgery schedules, practice managers, physicians, specialists, and community influencers.
- Maintain a consistent visible presence in these locations to increase immediate referrals and top-of-mind awareness.
- Collaborate with the sales team to build relationships with key influencers and decision-makers.
- Manage SNF inquiries in tandem with the Admissions Coordinator.
- Conduct pre-admission on-site assessments to further relationships with prospects and referral sources.
- Provide accurate information from pre-admission assessments to inform admissions decisions.
- Maintain awareness of admissions criteria and special circumstances.
- Work proactively with the Administrator and Director of Nursing to create strategies to overcome admission obstacles.
- Visit hospitalized campus residents and remain in daily contact with referral sources, patients, and family members.
- Participate in SNF marketing plans, including identifying new sources for patient referrals and executing strategies to reach targeted census goals.
- Participate in SNF-related special events for prospects, referral sources, families, and the community.
- Spends a minimum of 80% of time performing outside sales and marketing-related duties.
- Bachelor's degree in Marketing, Public Relations, or Health Administration/Business.
- Minimum 3-5 years of experience in the healthcare or senior housing industry.
- Familiarity with community resources and the process of identifying access qualifications, admission criteria, and completing procedures to initiate service/care.
- Group Health, Dental, and Vision Insurance.
- Employer-Funded Health Savings Account.
- Life/Disability Insurance.
- Competitive Compensation and Tuition Reimbursement.
- Training, Continuing Education, and Wellness Programs.
