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Marketing Operations Manager
1 week ago
First American Financial Corporation is seeking a Marketing Operations Manager to join our team. As a Marketing Operations Manager, you'll play a critical role in developing and executing a comprehensive demand generation strategy to increase pipeline and drive sales growth.
Key responsibilities will include:
- Developing and implementing a demand generation strategy aligned with business objectives
- Managing and optimizing multi-channel marketing campaigns, including email, digital advertising, social media, webinars, content syndication, and ABM
- Collaborating with cross-functional teams to develop and execute marketing campaigns, including product and content teams
As a Marketing Operations Manager, you'll also be responsible for:
- Monitoring, analyzing, and reporting on campaign performance metrics to ensure alignment with KPIs such as MQLs, SQLs, and pipeline revenue
- Leveraging marketing automation and CRM platforms to track, measure, and optimize demand generation efforts
- Continuously refining programs based on data-driven insights to maximize efficiency and effectiveness
Our company values diversity, equity, and inclusion as the foundation for our success. If you're a driven marketer with experience in demand generation, B2B marketing, or a related field, we invite you to apply.