Marketing Manager
2 weeks ago
The Marketing Manager - Respiratory Care will provide input to the design, development, and execution of marketing strategies, campaigns, or other initiatives to support sales of the ventilation portfolio in the US market.
Key Responsibilities- Develop or support the development of strategies, marketing plans, and program plans for the respiratory care market.
- Manage the execution of marketing initiatives, including project planning, resource allocation, issue resolution, and progress reporting.
- Provide updates and research on US healthcare market trends, lead creative thinking on approaches to markets, and develop value propositions for Draeger's critical care ventilation portfolio.
- Serve as a marketing process champion, actively involved in the development of processes that promote efficient and effective internal marketing operations, with a focus on portfolio management, coordination of efforts, and measurable outcomes.
- Manage product sales support and administration activities, including product configurations, pricing, sales collaterals, and sales tools for assigned products and solutions as required.
- Provide educational and customer events support to division and field sales forces to ensure proper understanding and use of strategies, programs, and market messages.
- Attend customer and industry events to gain insight into market trends, customer needs, segment solution requirements, and competitor's initiatives.
- Bachelor's degree in respiratory care or marketing/business management required; MBA preferred.
- 5 years of experience within the Medical Industry and understanding of hospital dynamics; if nursing background, 5 years of clinical experience in the respiratory therapy.
- 2-3 years of marketing, sales, sales support, or product management experience.
- Knowledge of the ventilation industry, including software, hardware, and professional services required; knowledge of the healthcare device industry required.
- Strategic thinker with the ability to translate market and product strategy into well-designed, multi-phased tactical deliverables.
- Excellent communications and presentation skills.
- Strong operational knowledge of the Respiratory Care Unit.
- Project Management skills.
Draeger is a leading manufacturer of medical and safety products, with a commitment to turning technology into ›technology for life‹. With over 130 years of experience, passion, and the bold ideas of more than 16,000 employees, we are dedicated to providing innovative solutions that improve people's lives.
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