Senior Content Strategist

VeSync is a dynamic and innovative company that specializes in health and wellness products. Our portfolio includes brands such as Levoit, COSORI, and Etekcity, which cater to diverse categories of consumer needs. We're a young and energetic team that's constantly growing and expanding our reach.

As a company, we're committed to providing high-quality products and services that meet the evolving needs of our customers. Our teams are collaborative, diligent, and passionate about delivering exceptional results.

We're seeking a Senior Copywriter to join our Content Writing team. This role will involve developing creative and engaging copy for various digital, print, and packaging content. The ideal candidate will have a strong portfolio showcasing their ability to craft compelling and original content that resonates with diverse audiences.

The Senior Copywriter will work closely with our Content Manager to implement content strategies that align with our brand objectives and target audience needs. This includes generating innovative ideas for marketing campaigns and content initiatives that drive engagement and conversion.

The successful candidate will possess excellent creative writing skills, with the ability to craft compelling and original copy that resonates with various audiences. They will also have experience in the wellness industry, although this is not a requirement. A passion for wellness and a strong understanding of the industry's trends and language will be advantageous.

• Develop clear, persuasive, and original copy for various content, including product listings, website copy, emails, blogs, video scripts, user manuals, print materials, packaging, social media, and visual assets.
• Utilize out-of-the-box thinking to create dynamic and memorable content.
• Collaborate with the Content Manager to implement content strategies that align with brand objectives and target audience needs.
• Generate innovative ideas for marketing campaigns and content initiatives that drive engagement and conversion.
• Maintain a consistent brand voice across all content, ensuring alignment with our wellness-focused values and messaging.
• Review and refine content to ensure clarity, accuracy, and adherence to style guidelines.
• Work closely with Content Manager, designers, marketers, and other team members to integrate copy with visual elements and overall campaign strategies.

• 4-5 years of experience in copywriting, with a strong portfolio showcasing diverse marketing content.
• Demonstrated experience in writing copy content that drives engagement.
• Exceptional creative writing skills, with the ability to craft compelling and original copy that resonates with various audiences.
• Agency or in-house marketing/creative team experience.
• Experience in the wellness industry is a plus, but not required. A passion for wellness and a strong understanding of the industry's trends and language will be advantageous.
• Excellent verbal and written communication skills, with an eye for detail.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Ability to thrive in a fast-paced and diverse work environment with multiple high-priority projects.

• 100% covered Medical/Dental/Vision for employee and spouse + dependents.
• 401K with 4% employer match and immediate vesting.
• Generous Sick + Vacation + Paid holidays.
• Life Insurance.
• Voluntary Life Insurance.
• Disability Insurance.
• Critical Illness Coverage.
• Accident Insurance.
• Healthcare FSA.
• Dependent Care FSA.
• Travel Assistance Program.
• Employee Assistance Program (EAP).
• Gym/Wellness Membership.
• Pet Insurance.
• Fully stocked kitchen.