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Marketing Communications Specialist

2 months ago

Poplar Bluff, Missouri, United States Southern Bank Full time
Position Overview

Location: Poplar Bluff Oak Grove Branch

Type: Full Time

Primary Responsibilities

Under the general oversight of the Marketing Officer, this role is pivotal in orchestrating, assessing, and facilitating advertising initiatives for the bank. The aim is to ensure that all promotional content is clear, accurate, and aligns with established brand standards.

This position also plays a crucial role in the development of graphic design materials and copywriting that fulfill both corporate and local organizational requirements.

Expectations for All Team Members

At Southern Bank, our team members are considered family, deeply rooted in the communities we serve. We strive to excel in our industry by leveraging innovative concepts and robust products.

Our commitment to confidentiality is paramount, ensuring the protection of customer non-public personal information and adherence to regulatory standards.

Key Functions and Performance Areas
  • Create engaging and effective copy for both internal and external communications that aligns with brand guidelines and accurately reflects the brand's tone and voice.
  • Review and update marketing materials to ensure clarity and relevance, maintaining a focus on user-friendly terminology.
  • Demonstrate a passion for copywriting while consistently meeting deadlines.
  • Coordinate advertising projects, ensuring adherence to budgetary constraints and accurate record-keeping.
  • Conceptualize, design, and edit print and digital materials for internal and external use, ensuring compliance with brand guidelines.
  • Develop creative ideas, conduct interviews with subject matter experts, and manage publication layouts while maintaining distribution lists.
  • Oversee social media content creation and management, including the maintenance of content calendars.
  • Translate creative direction and project briefs into compelling copy concepts.
  • Proofread all content for grammatical accuracy and stylistic consistency.
  • Collaborate closely with team members and agency partners throughout the project lifecycle.
  • Build and nurture relationships with staff and management.
Qualifications

The following qualifications are general guidelines based on the minimum education and experience typically required for successful performance in this role:

  • Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
  • Familiarity with financial products and services.
  • Education: Associate degree in marketing, business, or a related field; Bachelor's degree preferred.
  • Experience: Minimum of one year in banking or public relations, or five years in marketing; at least two years of copywriting experience; two years of experience with Adobe Creative Suite.
  • Knowledge of SEO, lead generation, and tech-driven marketing strategies.
  • Experience with social media and various advertising channels is preferred.
  • Experience in financial services or regulated industries is advantageous.
Core Competencies
  • Building Trust: Interacting with others to instill confidence in intentions and organizational goals.
  • Customer Focus: Ensuring customer perspectives drive business decisions and practices.
  • Team Contribution: Actively participating as a team member to achieve collective goals.
  • Continuous Learning: Identifying new learning opportunities and applying new knowledge effectively.
  • Engagement Readiness: Committing time and effort to accomplish organizational objectives.
  • Initiating Action: Taking proactive steps to achieve goals beyond basic requirements.
  • Work Management: Effectively managing time and resources for efficient task completion.