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Digital Marketing Strategist
1 week ago
Sage Group plc is a global leader in cloud business management solutions, empowering small and medium-sized businesses to work faster and smarter. Our innovative technology enables entrepreneurs and accountants to spend less time on routine tasks, allowing them to focus on pursuing their ambitions.
Salary Information
The target salary range for this role in Canada is $88,000 to $112,000. In addition to base salary, employees participate in either a bonus plan based on company and individual performance or a role-based commission plan.
About the Role
We're seeking an experienced Performance Marketing Manager to drive growth and optimize marketing performance for Sage Intacct in North America's market. This role centers on analyzing and optimizing multiple marketing channels by identifying and addressing funnel gaps. The successful candidate will plan, organize, and execute outbound marketing programs that generate new prospects and improve existing opportunities for the sales team.
Key Responsibilities
- Develop a comprehensive outbound marketing strategy aligned with overall business goals
- Identify key industry segments and devise targeted campaigns to maximize engagement
- Collaborate with product marketers to align outbound efforts with industry-specific themes
- Coordinate with internal stakeholders to execute campaigns seamlessly and establish key performance indicators (KPIs) to evaluate success
- Foster collaboration with Sales, SDRs, and other relevant teams to ensure seamless lead handoff and follow-up
Required Skills and Qualifications
This role requires:
- 5+ years of experience in direct response outbound marketing
- Proven experience in performance marketing with a focus on outbound communications
- Strong understanding of B2B marketing, lead generation, and sales processes
- Excellent collaboration and communication skills
- Analytical mindset with the ability to interpret data and drive actionable insights
- Demonstrated ability to manage multiple projects and stakeholders simultaneously
Benefits
Sage offers a competitive compensation package, including:
- 100% paid premiums for health, dental, and vision coverage
- RRSP contribution match (up to 4%)
- 35 days paid time off (11 national holidays, 16 vacation days, 3 personal days, 5 sick days)
- 18 weeks of paid parental leave offered after 1 year of employment
- 5 days paid yearly to volunteer through our Sage Foundation
- $5,250 tuition reimbursement per calendar year starting 6 months after hire date
- Sage Wellness Rewards Program (annual fitness reimbursement)
- Library of on-demand career development options and ongoing training offerings
A Career at Sage
At Sage, we celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.