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Marketing Director, Roosevelt University

2 months ago

Chicago, Illinois, United States Roosevelt University Full time
Job Summary

We are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and establish our theatre's image and positioning in the market. The successful candidate will be responsible for planning, implementing, and overseeing all marketing and advertising campaigns to drive audience growth and exposure of our entertainment offerings.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to increase brand awareness and drive ticket sales.
  • Lead sales and public relations efforts to align with our objectives of exposing our entertainment offerings to a broad audience.
  • Manage and support the in-house marketing team, including all media efforts and initiatives.
  • Build and maintain relationships with external agencies and marketing professionals to implement marketing initiatives as needed.
  • Conduct market research and stay current on all colleague theatre efforts and positioning in the market.
  • Implement the brand guide to clearly position our theatre as the leader in the market with the greatest variety and diversity of entertainment.
  • Contribute to new programming and calendar growth initiatives.
  • Manage budgets and reconcile expenses effectively.
Requirements
  • Bachelor's degree in business, marketing, communications, or a related field.
  • 8 years of proven experience in a marketing manager or business development role.
  • Excellent analytical and leadership skills, with the ability to nurture and develop direct reports.
  • Creative and entrepreneurial spirit.
  • Exceptional knowledge of marketing techniques and platforms.