Senior Lifecycle Marketing Manager, SoFi Credit Card
3 weeks ago
We are seeking a Senior Lifecycle Marketing Manager to join our team at SoFi Credit Card. As a key member of our marketing team, you will be responsible for developing and executing comprehensive lifecycle marketing strategies to drive growth, adoption, and usage of our credit cards.
The ideal candidate will have a proven track record of driving lifecycle marketing strategy, with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale. You will work closely with cross-functional teams, including product, product marketing, and business unit leadership, to ensure alignment of marketing efforts with product and business goals.
Key Responsibilities:
- Develop comprehensive lifecycle marketing strategies to drive card account opens, activation, and ongoing card usage.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with product and business goals.
- Plan personalized multi-channel lifecycle marketing campaigns that drive initial use, repeat bookings, and upsell.
- Manage a rigorous credit card experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
- Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
- Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
- Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
Requirements:
- Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience).
- 6+ years of direct-to-consumer lifecycle management experience, including email, in-app, push, and SMS.
- Proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale.
- Strong analytical chops with experience using various testing methodologies.
- Experience directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
- Effective verbal and written communication skills.
- Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Nice to Have:
- MBA or other advanced degrees.
- Previous finance, tech, and credit card industry experience.
SoFi provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, national origin, ancestry, age, physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
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