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Product Innovation Manager

2 months ago

Norcross, Georgia, United States Plaid Enterprises Full time

Join a leading company in the consumer products sector focused on Arts & Crafts, with a diverse range of products available through various retail channels globally.

The Product Manager will oversee the formulation and implementation of the product portfolio's vision, strategy, and roadmap, working closely with the Category Director. This role involves managing the complete product lifecycle, which includes assessing market and consumer needs, generating new product ideas, conducting competitive analysis, devising launch strategies, and rationalizing product offerings.

Key Responsibilities:

· Formulate and develop marketing strategies for new products and line extensions aimed at achieving and surpassing the annual sales objectives for the category.

· Define a clear product vision and strategy to establish a unique selling proposition, encompassing product features, benefits, packaging, and merchandising approaches.

· Lead the product development process from concept to launch, collaborating with cross-functional teams including design, legal, manufacturing, sourcing, and sales to ensure product specifications align with consumer and production expectations.

· Establish product design, packaging, and merchandising goals, coordinating with internal teams to bring the vision to fruition.

· Create and manage pricing strategies for new products that align with internal margin goals and investment returns, while overseeing the product development budget.

· Develop and maintain timelines to ensure all milestones and launch dates are achieved.

· Prepare engaging presentation materials to support sales initiatives tailored to specific customers.

· Collaborate with the sales team to optimize product assortments and evaluate product performance.

· Work alongside the communications team to produce consumer, retailer, and e-commerce marketing materials.

· Stay informed about competitive activities and leverage trends in consumer behavior and lifestyle for future product innovations.

Qualifications:

· A minimum of 5 years of experience in Product Management within the consumer packaged goods industry, along with a bachelor's degree in marketing.

· Strong project management capabilities and meticulous attention to detail.

· A creative and strategic thinker with a talent for transforming concepts into impactful projects.

· Solid financial acumen and analytical skills.

· Ability to manage multiple priorities and adapt in a dynamic environment.

· A positive attitude when faced with shifting business priorities and deadlines.

· Excellent communication skills and a collaborative team player.

· Must possess creativity, flexibility, and the ability to think innovatively.

· Proficient in computer applications, including Word, Advanced Excel, and PowerPoint.