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Digital Growth Specialist
1 month ago
Verkada is a cloud-based leader in B2B physical security, offering six product lines: video security cameras, access control, environmental sensors, alarms, workplace and intercoms. Integrated with a single software platform, Verkada provides real-time insights into physical environments, empowering organizations to minimize security risks, workplace frustrations, and costly inefficiencies.
Salary & BenefitsWe offer an estimated annual base salary of $165,000-$215,000 USD. Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits include nationwide medical, vision and dental coverage, Health Saving Account (HSA), Flexible Spending Account (FSA), paid parental leave policy, fertility benefits, time off to relax and recharge, professional development stipend, wellness/fitness benefits, healthy lunches and dinners provided daily.
Job DescriptionAs a Digital Growth Specialist, you will drive pipeline generation and acquisition strategy for Verkada's core product suites within the U.S. market. You will play a pivotal role in building and optimizing outbound automated marketing for mid-market customers and account-based marketing (ABM) for enterprise and global accounts.
Responsibilities:- Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through outbound automated marketing for mid-market customers and ABM for enterprise and global accounts.
- Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated and ABM campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance.
- Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions.
- Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
- Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies.
We're seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include business and sales operations, growth marketing or demand generation, marketing operations, and other analytical roles.
About VerkadaFounded in 2016, Verkada has expanded rapidly with 16 offices across three continents, 2,100+ full-time employees, and 28,000+ customers across 70+ countries. At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception.
