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Sports Strategy Visionary
2 weeks ago
Allied Global Marketing is a pioneering full-service entertainment, culture, and lifestyle-marketing agency. We craft innovative campaigns for a diverse array of clients that connect audiences with experiences they cherish.
We are a team of experts who capture the unique essence of each project with tailored strategies that deliver on-target messaging and drive bottom-line results. Our integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues worldwide, providing resources and relationships that our partners and clients trust.
Our Mission
Allied Sports was launched in 2019 with a singular goal - to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships.
The Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.
Our Values
We let our values speak louder than our value proposition.
- Driven - All grit, no quit. We love what we do and use that drive to help our clients win every day.
- Versatile - Built for change. We strive for continuous improvement; progress, not perfection.
- Meticulous - Do the corners because details matter. Little things done well make big things happen.
- Real - We lead with transparency and vulnerability to empower teammates who feel heard and seen.
- One - We, not me. We always put team first and find every opportunity to reward the assist.
About the Role
As a Director-level strategist, you will join our growing Partnership Solutions team, an internal center of excellence that cross-functionally supports the agency's Partnership Development and Partnership Marketing verticals with strategy, analytics, creative, and design. Reporting to the VP Brand Strategy, you will work as part of a highly collaborative team of storytellers based in NYC.
This role is ideal for someone who loves to ask 'why' and 'what if?' and has a passion for understanding human behavior. You should be comfortable getting outside your comfort zones and approach every project with the goal of learning something new. Insights get you excited, and crafting solutions gets you out of bed in the morning.
Responsibilities
- Lead the creation and stewardship of sports strategies for client business, collaborating internally with account teams to identify brand goals and explore the art of the possible.
- Prepare inspiring creative briefs and concise strategy documents that clearly guide the ideation and planning processes.
- Contribute to the growth of the agency by playing an active role in all aspects of business development, including leading RFP responses and building capability demonstrations.
- Develop and deliver high-quality presentations that masterfully communicate complex topics into terms that can be easily understood by various audiences.
- Build case studies that showcase the agency's impact on client business and how those experiences can help influence prospective clients.
- Keep a strong pulse on fan engagement, media, and innovation trends across the sports landscape that can inform strategic planning.
- Work closely with our Data & Analytics team to ensure recommended plans are measurable, and creatively uncover data-driven insights that lead to effective solutions.
Qualifications
- Natural curiosity and a determined ability to turn observed data into a compelling story about what behavior is driving it.
- Effective use of superior writing skills to influence and persuade others to take action, with the keen ability to shape a document elegantly using all available tools and tricks.
- Comfort level taking an independent 'first pass' at authoring pitch materials, strategic frameworks, process documents (with or without existing examples).
- Strong presentation skills with a demonstrated ability to communicate clearly and with confidence, whether pitching ideas on a whiteboard or presenting recommendations in a boardroom.
- Demonstrated enthusiasm for selling sponsorship strategies and campaigns to existing and prospective clients (agency experience preferred).
- Client-focused experience with the ability to establish and maintain senior-level relationships on both the client and property sides.
- Entrepreneurial spirit and strong time management skills to effectively prioritize and juggle multiple workstreams.
- Proven leadership skills with a track record of inspiring and influencing colleagues, clients, and partners at all levels to achieve strategic excellence.