Marketing Strategist

2 months ago


Canonsburg, Pennsylvania, United States Andritz Full time
{"Job Title": "Marketing Specialist", "Job Description": "Role Overview

As a Marketing Specialist at ANDRITZ Metals USA, you will play a crucial role in driving awareness and interest in our brand, products, and capabilities. Your primary objective will be to develop and execute marketing programs that resonate with our target audience and drive business growth.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies across multiple channels, including email, website, online and offline advertising, events, and webinars.
  • Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
  • Conduct market research and analysis to inform marketing decisions and stay ahead of industry trends.
  • Manage and optimize marketing campaigns to achieve desired outcomes and ROI.
  • Stay up-to-date with industry developments and best practices in marketing and communications.
Requirements
  • Minimum 3 years of experience in a marketing role, preferably in the industrial manufacturing or capital equipment sector.
  • Strong understanding of marketing principles, including segmentation, targeting, and positioning.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Fluency in Microsoft Office and CRM/ERP systems.
What We Offer

At ANDRITZ Metals USA, we offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

", "Company Overview": "ANDRITZ Metals USA is a leading provider of equipment and services for the metal processing industry. We are committed to delivering innovative solutions that meet the evolving needs of our customers and drive business success."}