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Senior SEO Specialist

4 weeks ago

Redlands, California, United States Esri Full time
Job Title: Senior SEO Specialist

At Esri, we are seeking a highly skilled Senior SEO Specialist to join our dynamic team in Marketing. As a key member of our Digital Experience team, you will play a crucial role in helping us increase traffic to our websites, build brand awareness, and acquire new customers through holistic SEO strategies.

Responsibilities:

  • Work closely with the digital experience, content, development, and design teams to ensure successful on-page optimizations on our websites.
  • Perform keyword research, including discovery and expansion of keyword opportunities.
  • Analyze and provide insights into site analytics reports and recommend action items.
  • Conduct technical SEO audits and provide recommendations for improvement.
  • Conduct competitive research and analysis to stay ahead of the competition.
  • Maximize local search exposure and provide international SEO recommendations for our distributor websites.
  • Help manage website migrations by reviewing analytics, redirects, benchmarking traffic, and identifying potential issues.
  • Stay up-to-date on the latest SEO trends, including structured data, rich snippets, and core web vitals.

Requirements:

  • 5+ years of experience in SEO and a Bachelor's degree in business, marketing, communications, digital media, or a related field; or 3 years of experience in SEO and a Master's degree.
  • Strong understanding of SEO best practices, including SEO-friendly site architecture, meta tags, and redirection.
  • Strong analytical skills and ability to proactively assess SEO performance and identify issues and opportunities.
  • Excellent verbal and written communication skills with a high caliber of attention to detail.
  • Excellent organizational and time management skills.
  • Ability to work well independently and within a team environment.
  • Proficiency working in Microsoft Excel and Google Search Console.
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications:

  • Experience working with website analytics and SEO tools, such as Adobe Analytics, Google Keyword Planner, Bing Webmaster Tools, Semrush, Supermetrics, Moz, or Screaming Frog.

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here. If you don't meet all of the preferred qualifications for this position, we encourage you to still apply. Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.