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Customer Relationship Management Specialist

2 months ago

Hays, Kansas, United States Fort Hays State University Full time
Job Summary

We are seeking a highly skilled and experienced Customer Relationship Management (CRM) Specialist to join our team at Fort Hays State University. The successful candidate will be responsible for configuring, deploying, and customizing our CRM system to enhance student recruitment, engagement, and retention efforts.

Key Responsibilities
  • CRM System Management: Oversee the university's CRM system, ensuring data integrity and accuracy within the database.
  • Strategy Development: Develop and implement CRM strategies aligned with the university's objectives, collaborating with stakeholders to identify key performance indicators (KPIs) and metrics for evaluating CRM effectiveness.
  • Student Recruitment and Enrollment: Utilize the CRM system to support recruitment activities, including lead generation, nurturing, and conversion, and collaborate with stakeholders to develop targeted communication campaigns to attract prospective students.
  • Student Engagement and Retention: Implement strategies to enhance student engagement and retention through the CRM system, monitoring student engagement metrics and intervening proactively to address at-risk behaviors and promote student satisfaction.
  • Cross-Functional Collaboration: Collaborate with admissions, academic departments, graduate school, marketing, online, student success, and other teams to align CRM initiatives with FHSU goals.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
  • One to three years of professional experience with CRM systems, preferably in a higher education setting.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication skills, including written, verbal, and presentation abilities.
  • Ability to work collaboratively in a cross-functional team environment.
Preferred Qualifications
  • Master's Degree.
  • Proven experience in CRM management, preferably in a higher education setting.
  • Proficiency with CRM software and related tools.
  • Project management skills with the ability to manage multiple priorities and deadlines effectively.
  • Knowledge of higher education industry trends and best practices in student recruitment and retention.