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Brand Ambassador: New Orleans, LA
2 months ago
Job Overview
MKTG Brand Educators (BEs) are brand enthusiasts that educate consumers on Diageo brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness.
Key Responsibilities
- Actively engage and educate consumers at the point of experience, purchase and consumption
- Humanize the brands and build trust of consumers through education
- Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
- Regularly complete digital training for market brand and programs as directed
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
Additional Responsibilities
- Distribute Diageo premiums to consumers
- Follow Responsible Server Guidelines and report Guideline violations
- Pre-merchandise accounts with Diageo point-of-sale (POS)
- Pay for bar spend or product via company issued debit card
- Pick up or accept delivery of promotional materials from Event Team
- Ensure proper care and return of company property (i.e. – uniforms, event materials)
- Complete post-event recap (ERF) in MKTG reporting website
- Take digital event photos and contribute to markets social media account
- Understand how Diageo brand differs from competitors and report on competitive activity in market
- Maintain appropriate appearance for consumer engagement
- Follow company policy and procedures
Requirements
- Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
- Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
- Reliable – BE must always arrive to events ready to start on time, and must work until event end
