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Chief Marketing Strategist

3 weeks ago

Fayetteville, North Carolina, United States HealthKeeperz Full time

We are seeking a skilled Chief Marketing Strategist to spearhead our marketing initiatives at HealthKeeperz.

Job Overview

The successful candidate will develop and execute a comprehensive marketing plan, aligning with our organization's mission and goals. This role is pivotal in positioning HealthKeeperz as a leader in hospice care, tailored care management, CAP case management, and home medical equipment (HME) across North Carolina.

Key Responsibilities:

  • Strategic Marketing Leadership
    • Develop and implement a strategic marketing plan to drive organizational growth.
    • Establish and oversee the marketing budget to ensure efficient use of resources.
    • Align marketing initiatives with our mission and core values.
  • Brand Development and Public Relations
    • Define and articulate our brand and core messaging to internal and external audiences.
    • Build awareness of HealthKeeperz as a trusted, compassionate care provider statewide.
    • Cultivate relationships with media outlets, civic organizations, and community leaders to enhance brand recognition.
  • Sales Team Management
    • Lead, mentor, and motivate the sales team to achieve growth targets and build robust referral networks.
    • Collaborate with division leaders to identify and capitalize on market opportunities.
  • Digital Marketing and Analytics
    • Oversee all digital marketing efforts, including website management, social media platforms, and email campaigns.
    • Leverage analytics to refine marketing strategies and maximize ROI.
  • Community and Internal Engagement
    • Plan and execute events, such as team-building activities and public outreach programs, to strengthen internal and external connections.
    • Ensure consistent internal communication, aligning teams with our mission and marketing goals.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's preferred).
  • A minimum of 5-7 years of progressive experience in marketing leadership roles, preferably in healthcare or service industries.
  • Proven track record in strategic planning, budget management, and driving organizational growth.
  • Expertise in digital marketing platforms, tools, and analytics.
  • Exceptional communication and leadership skills.
  • Familiarity with the North Carolina healthcare landscape is preferred.

Compensation: $87,500 - $98,500 per year