Senior Data Analyst
4 weeks ago
Job Summary
GroupM Choreograph is seeking a highly skilled Data Science Analyst to join our Data & Analytics team. As a key member of our team, you will be responsible for analyzing the effectiveness of media campaigns on driving sales, focusing on tactical improvements. You will define a set of best practices to get the most value out of campaigns on Meta and Google specifically.
Key Responsibilities:
- Support agency activation, planning, and strategy teams to package and present analytical projects to the client.
- Prepare analytic reports and communications that will report on campaign efficiency KPIs such as CPC, CPV, CPCV, CPM, Reach, and Frequency to the client.
- Work with marketing and strategy teams on implementing a measurement framework to ensure we market efficiently with a clear line of sight to commercial outcomes.
Requirements:
- Excellent communication and presentation abilities.
- Programming experience in Python, SQL, or R.
- Client-facing agency experience on strategy, planning, or activation team (or client-side experience).
- Experience in campaign analytics with clean room experience (ie Meta AA or Google ADH strongly preferred).
- Knowledge of regression analysis. MMT or holdout testing is a plus.
- Familiarity with data visualization dashboard platforms such as Looker or Domo is a plus.
About GroupM Choreograph
GroupM Choreograph is a leading media investment company with a mission to shape the next era of media where advertising works better for people. We are responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through our global agencies, we leverage a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Benefits
We offer a competitive benefits package, including medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We are an equal employment opportunity employer and are committed to providing reasonable accommodation to individuals with disabilities and disabled veterans.
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