Senior Copywriter

2 weeks ago


San Diego, California, United States Petco Full time
Petco Lead Copywriter Job Description

Position Purpose: In this role, you will lead the development of insight-driven packaging and marketing copy for Petco's owned brands. As Lead Copywriter, you will craft engaging, conceptual copy that brings strategy and brand voice to life in fresh and unique ways, while adhering to brand guidelines. You will work closely with designers, art directors, and account service teams to develop strategy and creative concepts on specific brands/sub-brands/lines of business.

Key Responsibilities:
  1. Act as the lead on projects and recommend strong packaging and marketing campaign copy to increase sales.
  2. Conceptualize and write clear, concise, and compelling copy while maintaining and evolving the tone and voice through benefit and solution-driven messaging.
  3. Head proofing efforts as assigned by Brand Manager and/or Director.
  4. Identify and uncover hidden opportunities and think beyond the brief.
  5. Present and/or coordinate presentation of messaging to internal teams and clients.
  6. Independently complete copy assignments with only broad direction.
  7. Independently prioritize and accomplish multiple tasks within firm timeframes.
  8. Complete complex copy/research assignments and keep up with consumer pet-related trends.
  9. Demonstrate the ability to effectively and efficiently collaborate with designers, art directors, creative director, and account service/client teams to develop strategy and creative concepts on specific brands/sub-brands/lines of business.
Other Duties and Responsibilities:

Overall Workload Allocation: 60% of time will be spent developing new and unique strategic creative concepts and for packaging and omni channels, and possibly other marketing assets both independently and with a peer group. 20% of the time will be spent tracking down and disseminating product/service copy. 20% of time will be spent managing internal client revisions and reviews while meeting deadlines.



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