Lead B2B Marketing Director for Global Entertainment Company
1 month ago
We are seeking a highly motivated Marketing Director to lead our B2B marketing efforts in the entertainment industry. The successful candidate will have experience in developing and executing go-to-market strategies, managing external partnerships, and analyzing market trends.
Job Responsibilities- Develop and execute a comprehensive B2B marketing strategy that aligns with the company's overall business goals.
- Manage and oversee the development of sales enablement collateral, including case studies, one-pagers, and pitch decks.
- Analyze market trends and competitor activity to inform marketing decisions.
- Collaborate with internal stakeholders to ensure alignment and consistency across all marketing channels.
- Develop and manage budgets for B2B marketing initiatives.
- Lead a team of marketing professionals in the development and execution of B2B marketing campaigns.
- 7+ years of experience in B2B marketing, preferably in the entertainment or technology industries.
- Proven track record of developing and executing successful marketing campaigns that drive business results.
- Exceptional analytical skills, with ability to collect, analyze, and interpret complex data sets.
- Strong leadership and management skills, with ability to motivate and direct cross-functional teams.
- Experience working with external partners, including agencies and freelancers.
- Familiarity with HubSpot, Google AdWords, and LinkedIn Advertising.
- Experience launching thought leadership pieces and executing events that generate high-quality leads and press.
- Demonstrated ability to develop marketing strategies and understand the big picture complemented with the skills to execute and pay attention to details.
We are a global entertainment company that is home to some of the world's largest storytelling platforms, including WEBTOON and Wattpad. Our company has approximately 170 million monthly active users and a growing roster of superstar creators and series. We are looking for talented individuals who share our passion for innovation and storytelling to join our team.
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