Lead B2B Marketing Director for Global Entertainment Company

1 month ago


Los Angeles, California, United States Wattpad Full time
Marketing Director Job Description

We are seeking a highly motivated Marketing Director to lead our B2B marketing efforts in the entertainment industry. The successful candidate will have experience in developing and executing go-to-market strategies, managing external partnerships, and analyzing market trends.

Job Responsibilities
  • Develop and execute a comprehensive B2B marketing strategy that aligns with the company's overall business goals.
  • Manage and oversee the development of sales enablement collateral, including case studies, one-pagers, and pitch decks.
  • Analyze market trends and competitor activity to inform marketing decisions.
  • Collaborate with internal stakeholders to ensure alignment and consistency across all marketing channels.
  • Develop and manage budgets for B2B marketing initiatives.
  • Lead a team of marketing professionals in the development and execution of B2B marketing campaigns.
Requirements
  • 7+ years of experience in B2B marketing, preferably in the entertainment or technology industries.
  • Proven track record of developing and executing successful marketing campaigns that drive business results.
  • Exceptional analytical skills, with ability to collect, analyze, and interpret complex data sets.
  • Strong leadership and management skills, with ability to motivate and direct cross-functional teams.
  • Experience working with external partners, including agencies and freelancers.
Preferred Qualifications
  • Familiarity with HubSpot, Google AdWords, and LinkedIn Advertising.
  • Experience launching thought leadership pieces and executing events that generate high-quality leads and press.
  • Demonstrated ability to develop marketing strategies and understand the big picture complemented with the skills to execute and pay attention to details.
About Us

We are a global entertainment company that is home to some of the world's largest storytelling platforms, including WEBTOON and Wattpad. Our company has approximately 170 million monthly active users and a growing roster of superstar creators and series. We are looking for talented individuals who share our passion for innovation and storytelling to join our team.



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