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Search Engine Optimization Specialist

2 months ago


Argyle, Minnesota, United States Overdrive Interactive Full time


We are in search of a detail-oriented and driven SEO Marketing Analyst with 1 to 3 years of relevant experience to join our vibrant digital marketing team.

The perfect candidate will possess a strong enthusiasm for search engine optimization (SEO), an analytical mindset, and a commitment to staying updated with the latest SEO best practices and industry developments.

As an SEO Marketing Analyst, you will be instrumental in enhancing our website's visibility, boosting search engine rankings, and increasing organic traffic to meet our objectives.


Key Responsibilities:

SEO Strategy Formulation:

Assist in crafting and executing effective SEO strategies aimed at enhancing organic search visibility and attracting targeted traffic to our esteemed clients.

Conduct keyword research to pinpoint high-value search terms and opportunities for content enhancement.

On-Page Optimization:
Conduct thorough on-page SEO evaluations, including assessments of meta tags, headings, and content organization.

Refine website content, such as blog articles, landing pages, and product descriptions, to align with identified keywords and SEO best practices.

Collaborate with content creators to ensure that content is optimized for both search engines and user experience.

Technical SEO:
Perform technical SEO evaluations to identify and rectify issues related to website performance, crawlability, and indexability.
Monitor and resolve technical SEO challenges such as broken links, duplicate content, and site speed issues.
Work with web developers to implement technical SEO recommendations and enhancements.

Performance Monitoring and Reporting:


Track and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., Lumar, Ahrefs). Prepare and present regular performance reports, highlighting key metrics such as organic traffic, keyword rankings, and conversion rates.

Utilize data-driven insights to suggest and implement changes aimed at improving SEO performance.

Competitor Research:
Conduct competitive assessments to uncover SEO strategies and tactics employed by key competitors.
Analyze competitor websites for keyword opportunities, content gaps, and backlink strategies.

Stay Updated with Industry Developments:
Remain informed about the latest SEO trends, algorithm changes, and best practices.
Share industry insights and recommendations with the team to ensure ongoing SEO effectiveness.

Collaboration and Communication:
Engage closely with cross-functional teams, including content creators, designers, and developers, to align SEO initiatives with overall marketing objectives.
Effectively communicate SEO insights and recommendations to team members and stakeholders.

Qualifications:

Education:
Bachelor’s degree in marketing, communications, computer science, or a related field is preferred.

Experience:
1 to 3 years of experience in SEO, digital marketing, or a related role.

Skills:
Proficiency in SEO tools such as Google Analytics, Google Search Console, Lumar, Ahrefs, or similar.

Solid understanding of SEO best practices, including on-page, off-page, and technical SEO. Familiarity with HTML, CSS, and JavaScript as they relate to SEO. Experience with content management systems (CMS) like WordPress is a plus.

Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Desired Attributes:

Analytical Thinking:
Ability to approach problems methodically and use data to drive decision-making.

Attention to Detail:
Meticulous in analyzing and optimizing SEO elements to ensure high-quality results.

Adaptability:
Willingness to adapt to changing industry trends and company needs.

Team Player:
Collaborative spirit focusing on achieving team and organizational goals.

What We Offer:
Competitive salary and benefits package.
Opportunities for professional growth and development.
A collaborative and supportive work environment.
Flexible working arrangements.
Overdrive Interactive is an equal opportunity employer committed to creating a diverse and inclusive workplace.

We welcome applications from all qualified individuals regardless of race, gender, age, sexual orientation, disability, or any other dimension of identity.

Join us at Overdrive Interactive and contribute to our mission of driving digital success through innovative and effective SEO strategies.

We look forward to seeing how your skills and experience will make an impact on our team.