Digital Marketing Strategist
3 weeks ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at PCRK Group in Phoenix, AZ. The estimated annual salary for this role is $65,000-$85,000.
Job Description
This position involves developing and executing comprehensive digital marketing strategies to enhance brand visibility and engagement. You will be responsible for managing social media accounts, creating content for various platforms, and utilizing SEO best practices to optimize website visibility.
Responsibilities:
- Create and execute innovative digital marketing campaigns to drive consumer engagement and generate customer leads across multiple platforms.
- Develop and manage email marketing campaigns, including newsletters and promotions, to increase client engagement and retention.
- Analyze digital marketing performance and user engagement, providing insights and recommendations for improvement.
- Collaborate with cross-functional teams to ensure cohesive branding across all marketing channels and align strategies.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in digital marketing and content creation in a similar role, with a solid understanding of marketing principles, regulations, and best practices.
- Proficiency in content management systems (CMS), social media platforms, and familiarity with email marketing tools.
- Excellent analytical skills and attention to detail, with the ability to measure and interpret campaign performance data.
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