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Media Strategy Lead, Prime Video
2 months ago
About Prime Video
Prime Video (PV) unites exceptional creators with dedicated audiences, offering a unique entertainment experience unlike any other brand.
We serve as a comprehensive platform for distinctive, critically-acclaimed original content, including popular series such as The Boys and The Marvelous Mrs. Maisel, as well as films like Air and Road House. Our service provides an immersive experience, allowing subscribers to engage with their favorite content through various channels, including books, soundtracks, and live sports.
As part of the Amazon family, we empower creators and innovators to shape their futures in a supportive and diverse environment.
Role Overview
We are looking for a Media Manager to spearhead our integrated media strategy, planning, and execution for Prime Video. Your primary responsibility will be to drive innovative and impactful media campaigns for Amazon Original Series and Movies, utilizing a diverse array of channels such as television, digital platforms, social media, and out-of-home advertising.
Key Responsibilities
- Serve as a strategic liaison between creative marketing teams and media agencies to formulate effective and comprehensive paid media strategies grounded in audience insights.
- Develop a data-driven understanding of audience opportunities and align priorities with internal stakeholders.
- Establish media objectives and KPIs, crafting strategies to achieve and assess them, while adapting to changing conditions.
- Create compelling storytelling materials that articulate audience-focused media strategies and confidently present recommendations to senior leadership.
- Design test-and-learn initiatives to continuously enhance media performance.
- Oversee budgets and timelines for media initiatives.
- Generate forecasts and performance reports to monitor key media metrics and campaign effectiveness.
- Conduct pre-launch and post-buy performance evaluations to ensure the integrity and efficiency of media plans.
- Engage directly with networks and partners to inspire and develop innovative advertising programs.
- Identify and assess strategic media opportunities, serving as a thought leader on novel ways to connect with our audience.
Qualifications
Basic qualifications include:
- A minimum of 4 years of professional marketing experience.
- Proven experience in building and optimizing multiple marketing campaigns simultaneously.
- Ability to leverage data and metrics for continuous improvement.
- Experience collaborating within cross-functional marketing and creative teams.
Preferred qualifications:
- 6+ years of professional marketing experience.
Amazon is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
For individuals with disabilities who require accommodations, please reach out to us. Compensation reflects the labor market across various US regions, with base pay ranging from $70,900 to $151,700, depending on location and job-related experience.
Amazon offers a comprehensive compensation package, which may include equity, sign-on bonuses, and a full range of medical and financial benefits.
This position will remain open until filled. Candidates are encouraged to apply through our career site.
