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Lead Generation and E-commerce Manager

1 week ago

Chicago, Illinois, United States Black Spectacles Full time

Job Summary

We're seeking a Senior Marketing Manager, B2B and E-commerce to lead demand generation for our B2B sales team while accelerating e-commerce growth for our B2C customers. This hands-on leadership role requires expertise in SEO, organic search, database management, thought leadership, event marketing, and social media marketing.

About the Role

You'll be responsible for developing and implementing demand generation campaigns to drive qualified leads for the B2B sales pipeline, creating automated workflows, email campaigns, and nurturing sequences using HubSpot, and optimizing SEO, organic search, and PPC campaigns to attract and convert qualified leads.

Key Responsibilities

  • Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline
  • Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel
  • Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads
  • Collaborate with sales to enhance lead handoff and conversion rates
  • Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels

Requirements

  • Approximately 10 years of digital marketing experience with a proven track record in both B2B lead generation and B2C e-commerce growth
  • Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting)
  • Strong proficiency in Google Analytics and data-driven strategy development
  • Deep knowledge of SEO, organic search, database management, and segmentation strategies
  • Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility