Senior Marketing Manager

2 weeks ago


Azusa, California, United States Southern California Edison Full time
Senior Marketing Manager - Clean Energy Revolution

As a Senior Marketing Manager at Southern California Edison, you will play a key role in shaping the company's marketing strategy and driving growth in the clean energy sector.

Key Responsibilities:

  • Lead a team responsible for strategic planning, integration, and forecasting within the Customer Experience Marketing by Automation department.
  • Develop and optimize strategic programmatic digital and marketing campaigns that perform consistently above system-wide benchmarks.
  • Establish a digital scoring model to identify gaps in digital vs non-digital customer behavior in successfully developing the customer experience strategy to migrate customers low cost to serve channels.
  • Conduct and incorporate market research, competitive analysis, and customer insights to develop effective marketing strategies that drive revenue growth and increase market share.

Requirements:

  • Five or more years of experience supervising a team of direct reports and/or project management.
  • Experience leading product/brand management initiatives and commercial/business development.
  • MA/MS in Finance, Business Administration, Marketing Strategy or related field.

About Southern California Edison:

Southern California Edison is a leading energy company that is committed to powering a cleaner, healthier, and more sustainable future. We are proud to be a part of the clean energy revolution and are looking for talented individuals to join our team.



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