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Digital Experience Specialist

2 months ago

Milwaukee Wisconsin, United States Wantable Full time
Job Summary

We are seeking a highly skilled Digital Experience Specialist to join our team at Wantable. As a key member of our e-commerce team, you will be responsible for delivering exceptional online shopping experiences that drive business growth and customer satisfaction.

Key Responsibilities
  • Enhance Customer Retention
    • Identify and optimize retention drivers by analyzing customer behavior and lifecycle stages.
    • Implement strategies that improve customer retention rates, increase repeat purchases, and enhance overall customer lifetime value (LTV) on site.
    • Research and implement best practices in Customer Retention and optimize Wantable's Subscription model.
  • Crush User Experience (UX)
    • Conduct regular user experience audits and usability testing to identify areas for improvement.
    • Implement UX best practices to enhance site navigation, layout, and overall functionality, ensuring a seamless and intuitive shopping experience for customers.
    • Study how customers use the site, run tests to make it even better, and tweak things to make their shopping journey unforgettable.
    • Team up with our design team to make sure our site is on brand, a visual treat, and super easy to use, so customers keep coming back.
    • Simplify and optimize navigation, key shopping paths, and conversion funnels based on data-driven web analytics to boost our conversion rates.
  • Dive into Data and Numbers
    • Utilize website analytics tools to monitor key performance indicators (KPIs) such as conversion rates, bounce rates, and user engagement metrics.
    • Create and maintain dashboards to report findings to stakeholders and provide actionable insights for continuous site optimization.
  • Effective Collaboration with Cross-Functional Teams
    • Work closely with marketing, design, development, and product teams to ensure that website enhancements align with business goals.
    • Participate in the planning and execution of new features, campaigns, and initiatives that improve the overall customer experience.
Requirements
  • 3-5+ years of experience in e-commerce, product management, or user experience.
  • Bachelor's degree in Business, Marketing, eCommerce, or a related field.
  • Site performance analytics experience with tools such as GA4, Looker, Tableau, and A/B testing tools.
  • Experience in mobile site optimization.
  • Excellent communication skills, effectively conveying complex ideas and processes across diverse cross-functional teams.
  • Innate curiosity, diving deep into available information to enhance understanding.
  • Comfortable in fast-paced environments, adaptable to change, and adept at managing multiple projects and deadlines.
  • Exceptional organizational skills, meticulous attention to detail, and adept project management capabilities.
Preferred Experiences
  • Prior involvement in fashion e-commerce.
  • Subscription experience.
  • UX/UI experience.
  • Strong grasp of SEO.
Benefits
  • Flexible schedules.
  • Paid parental leave (mothers AND fathers).
  • Private room for nursing mothers.
  • Paid vacation and seven paid holidays per year.
  • 50% discount on all merchandise.
  • Medical, dental, and vision insurance.
  • 401K (both pre-tax and Roth options).