Marketplace Research Analyst

4 days ago


New York, New York, United States ESPN Full time
Job Title: Marketplace Research Analyst

The successful candidate will play a key role in developing a high-level understanding of the media landscape that sports fans inhabit. They will assist in collecting, analyzing data and communicating insights to gauge performance across various networks, apps, streaming services, and products.

Company Overview:

ESPN Research sits at the heart of many company functions, studying and informing internal teams about fan behavior and sentiment. The team oversees measurement and reporting across all platforms and properties, as well as brand, content, fan and marketplace research.

Key Responsibilities:

  • Tracking and reporting on Pay TV trends (MVPDs and DMVPDs), evolving media and consumer behavior, DTC pricing and positioning, and consulting sports/properties teams on special projects.
  • Assisting in tracking the Sports Betting Landscape, and the performance of ESPN BET, the company's sports betting offering.
  • Utilizing all forms of media research, including syndicated television, streaming, and digital data as well as primary methodologies, both qualitative and quantitative.

Requirements:

  • Minimum 1 year of research experience
  • Understanding of the media marketplace
  • Experience in quantitative methods such as survey design and development, sampling and analysis, including proficiency with SPSS

Estimated Salary Range: $67,400 - $90,500 per year based on a 40-hour work week in New York, NY.



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