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Product Director

2 months ago

New York County New York, United States Audacy, Inc. Full time
Job Title: Product Director

We are seeking a highly experienced Product Director to lead the vision, strategy, and roadmap for Audacy's proprietary audio ad stack. The successful candidate will oversee the development, enhancement, and scaling of ad tech and programmatic solutions to meet the needs of internal stakeholders, advertisers, and the company's revenue goals.

Key Responsibilities:
  • Define and drive the strategic vision for the company's digital ad tech products, focusing on both direct and programmatic channels.
  • Lead the development, enhancement, and scaling of ad tech and programmatic solutions.
  • Conduct thorough market research and competitive analysis to identify opportunities for innovation and improvement in ad tech.
  • Work closely with Engineering, Ad Tech Product & Platforms team, Revenue Operations, and Analytics teams to ensure seamless integration and execution of ad tech solutions.
  • Manage relationships with ad tech vendors and partners, negotiating contracts and ensuring optimal performance of ad solutions.
  • Utilize data-driven insights to optimize ad performance, targeting, and revenue generation, providing regular reports to stakeholders.
  • Ensure all ad tech solutions comply with industry standards and regulations, maintaining the highest levels of data privacy and security.
  • Build and mentor a high-performing product team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Champion the voice of the customer, ensuring ad tech solutions meet the needs of Audacy and provide an excellent user experience.
Requirements:
  • 10+ years of experience in product management, with a focus on ad tech within the digital media industry, preferable with Audio.
  • Proven experience in leading cross-functional teams and driving strategic initiatives in a fast-paced environment.
  • Strong understanding of ad tech ecosystems, including direct and programmatic advertising, ad servers, DSPs, SSPs, DMPs, CCSs, optimization models, forecasting, inventory management and programmatic ids and graphs, attribution and measurement.
  • Proficient in data analysis and the use of analytics tools to drive product decisions and optimizations.
  • Excellent verbal and written communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
  • Bachelor's degree in Business, Marketing, Computer Science, or a related field.
  • Demonstrated ability to think creatively and drive innovation in product development.
  • Deep understanding of the digital audio and sports media landscape, including key trends and emerging technologies.
  • Strong track record of delivering successful ad tech products that drive revenue growth and enhance user experience.